I was asked to do the cover art for author H.P.Waitt’s debut novel, Band of Shadows. It is a young adult fantasy novel that follows a young girl to a lush fantastical world. I created cover art for the book, 3 interior illustrations, social media ads for facebook and instagram, as well as printed collateral for additional marketing endeavors.
WORLD BUILDING
In a limited number of illustrations, I wanted to make sure I built enough of a visual scaffolding for the reader to develop upon. I created a taste of what the world of Avalon was like at a city, person, and object scale and let the writings of the author fill in the gaps.
DIGITAL + TRADITIONAL ILLUSTRATION
I used a mix of traditional art making techniques and digital illustration to acheive the painterly effects of the illustrations for this project. There was a quote from the book that described the forest of this fantastical world as “almost appearing to be made of glass” and “as if it was painted” which I thought was a perfect match for the inkwork I was doing on glass in my personal art practice.
ADDITIONAL BRANDING
I created a custom printed mailer for an influencer based marketing package that was used as promotional material for the book release. The package contained other branded gifts and print collateral that I designed as well.
MARKETING
Additional promotional imagery was developed for facebook and instagram ads. Square versions of these ads were generated for instagram as well, in addition to backgrounds for instagram stories and posts from the novel’s instagram page.
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